Description:
Mapping the “Invisible” is an interactive learning activity that encourages participants to explore the intangible characteristics of a place by creating a collaborative sensory and cultural map. Working in small groups, participants identify and map elements that are often overlooked in traditional maps, such as sounds, smells, social gathering places, local traditions, and personal memories connected to the area. Using symbols, colours, and annotations, they visualise how people experience and interact with a place beyond its physical features.
The activity concludes with a gallery walk where participants compare their maps, identify shared heritage “hotspots,” and reflect on how these invisible cultural elements could be used to design more authentic and meaningful tourism experiences. By combining observation, creativity, and discussion, the activity helps participants better understand the relationship between people, culture, and place.
What do participants do in the activity?
Participants work collaboratively to explore the invisible cultural dimensions of a place by creating a sensory and social map. They identify and mark sounds, smells, gathering places, traditions, memories, and other intangible elements that contribute to the local identity using maps, symbols, colours, and annotations. Throughout the activity, they discuss their observations, share personal and cultural perspectives, compare their maps with other groups, and reflect on how these intangible features could be incorporated into authentic heritage interpretation and sustainable tourism experiences.
What do participants learn?
Participants learn to recognise and document the intangible dimensions of cultural heritage by translating sensory experiences, community knowledge, and personal connections into a visual resource. They develop skills in observation, community mapping, collaboration, heritage interpretation, and critical thinking while gaining a deeper appreciation of how local traditions, everyday practices, and collective memories contribute to a place’s identity. The activity also encourages participants to explore how intangible heritage can support sustainable tourism, strengthen community engagement, and inform future heritage initiatives.