Designing an Intangible Cultural Heritage-Based Tourism Experience – Granada Heritage Lab
Description:
This activity was developed within the Intangible Cultural Heritage-Based Tourism Heritage Lab of the #ASenseofEU project in Granada, Spain.
The Heritage Lab explored how local traditions, cultural practices, stories and community knowledge can contribute to the development of responsible tourism experiences while preserving the cultural identity of local communities.
Participants explored how local traditions and cultural practices could inspire tourism experiences that respect cultural authenticity, involve local stakeholders and generate benefits for the community.
The activity focused on developing a tourism concept by identifying a cultural heritage element, defining the target audience, proposing an itinerary and considering the involvement of local community members.
The accompanying educational material, “Mi Propuesta de Turismo Cultural” (My Cultural Tourism Proposal), illustrates this process through an example of a cultural tourism route that connects traditional food, local stories and community spaces.
What do participants do in the activity?
- Identify a local tradition or cultural practice that could inspire a tourism experience.
- Define the concept and name of the proposed experience.
- Identify the target audience and potential visitors.
- Design an itinerary incorporating local heritage sites and cultural activities.
- Identify community members and local stakeholders who could participate.
- Consider the benefits of the proposed experience for the local community.
- Reflect on how to preserve cultural authenticity and respect local traditions.
What do participants learn?
Participants learn how to:
- Develop tourism experiences based on Intangible Cultural Heritage.
- Recognise the importance of community participation in tourism development.
- Design meaningful visitor experiences connected to local traditions.
- Understand the relationship between cultural heritage and sustainable tourism.
- Identify potential economic, social and cultural benefits for local communities.
- Apply principles of responsible tourism and cultural safeguarding.
Gallery
This worksheet illustrates how a cultural tourism experience can be developed around local traditions, community participation and responsible tourism principles.
