ICH-based Tourism in Rural Areas

Module 7

Transform local heritage into authentic tourism experiences that celebrate identity, strengthen communities, and support sustainable rural development.

Estimated Duration: 6 hours;

Lead Partner: Incipit Consulting (Italy)

About this Module

This module explores how tourism can contribute to the safeguarding, interpretation and valorisation of Intangible Cultural Heritage in rural and remote areas.

Building on the participants’ previous work on Sense of Place, local heritage, community engagement and digitalisation, the module examines how traditions, cultural practices, local knowledge and community identity can become authentic and sustainable tourism experiences.

Through conceptual input, best-practice analysis and practical project work, participants progressively develop, review and refine an ICH-based tourism product connected to their own Training Case. By the end of the module, they will have a clearer, more coherent and feasible concept that can be presented and further developed in their local context.

Duration
6 Hours
 
 
 
 
 
Activities
Understanding ICH-based tourism products
Tourism product development
Best-practice analysis
Guided reflection
Tourism product refinement
Peer feedback and discussion
Lead Partner
Incipit Consulting (Italy)
Main Focus
ICH-based Rural Tourism
Experiential Tourism
Sustainable Tourism Products
Local Identity and Sense of Place
Community Participation
Tourism Product Development

What will you learn?

Learning Outcomes

By the end of this module, you will be able to:

Module Schedule

Follow the recommended learning sequence below. Each step builds upon the previous one, combining conceptual presentations, collaborative activities, and reflection to help you apply the module content to your Training Case.

Understand the key components of an authentic tourism product.

Connect Intangible Cultural Heritage with meaningful tourism experiences.

Explore how experiential tourism supports rural heritage and local identity.

Design and refine a sustainable tourism product for your community.

Apply your learning to develop your own Training Case tourism concept.

Analyse successful examples of ICH-based tourism initiatives.

Module Schedule

Follow the recommended learning sequence below. Each step builds upon the previous one, combining conceptual presentations, collaborative activities, and reflection to help you apply the module content to your Training Case.

Activity 1 –Understanding ICH-based tourism products and introducing the participants’ tourism product development process

Activity 2 – Analysis of best practice examples and tourism experiences based on rural intangible cultural heritage PART 1

Break

Activity 2 – Analysis of best practice examples and tourism experiences based on rural intangible cultural heritage PART 2

Activity 3 – Refinement and preparation of participants’ tourism products for presentation

Activities

Activity 1 – Understanding ICH-based tourism products and introducing the participants’ tourism product development process

120 minutes • Presentation & Guided Reflection

This activity introduces participants to the key theoretical foundations of tourism products and experiential tourism, with a focus on Intangible Cultural Heritage (ICH) as a resource for rural tourism development.

The activity combines short lecture segments with interactive reflections, peer exchange, and guided exercises.

Participants will also receive initial instructions for their ongoing project: developing a tourism product based on ICH in their chosen rural place.

  • By the end of the activity participants will be able to:
  • Understand what a tourism product is and its key components (attractions, services, infrastructures, image)
  •  Understand experiential tourism and its relevance for ICH valorisation
  •  Recognise the role of ICH in creating authentic tourism experiences
    • Identify potential elements of an ICH-based tourism product in their chosen place
  • Understand the structure and expectations of their tourism product development project
  • Begin reflecting on their own tourism product concept

120 minutes

  • PowerPoint presentation of main topic (key concepts of tourism product and experiential tourism)-“Intangible Cultural Heritage-based tourism in remote and rural areas”
  • Power point slides with reflection/discussion/guiding questions from the presentation “Intangible Cultural Heritage-based tourism in remote and rural areas”
  • Computer
  • Projector and screen
  • Flipchart or whiteboard
  • Markers
  • Sticky notes
  • Participants’ laptops or notebooks

The trainer should:

  • Prepare a PowerPoint presentation
  • Prepare reflection/discussion questions
  • Prepare worksheets or slides with instructions for the participants’ tourism product project
  • Prepare a flipchart with the key concept
  • Ensure that the room allows for discussion in small groups
  • Ensure that the technical equipment is functioning properly (computer, projector, internet connection)
Step 1 - Presentation: Understanding tourism products and experiential tourism
Description

This activity consists of a PowerPoint presentation delivered by the trainer introducing the key concepts of tourism product and experiential tourism.

The presentation provides participants with the conceptual foundation needed to understand how tourism products are structured and how experiential tourism creates value through meaningful and engaging visitor experiences.

The presentation also prepares participants for developing their own ICH-based tourism product during the training week.

Interactive questions are included in selected slides to encourage reflection and engagement.

80 minutes

+ 10 minutes break

  • PowerPoint presentation on the key concepts of tourism product and experiential tourism, including also reflection slides (Tot.: around 35 slides)
  • Flipchart
  • Markers
Description

The trainer provides clear instructions on how participants should proceed in developing their tourism product during the training course.

The trainer explains that participants will progressively develop their tourism product by applying the concepts presented earlier and the knowledge and tools introduced in the upcoming thematic modules.

Participants are reminded that developing a tourism product requires progressively defining key elements such as:

  • the target visitors
  • the experience to be offered
  • the activities included in the experience
  • the tourism attractions and services needed to support the experience
  • the ways in which the tourism experience could be communicated and distributed to potential visitors

The trainer briefly introduces the content of the upcoming modules and explains how each of them will support the development of the participants’ tourism product.

The trainer explains that each of these modules will present relevant best practice examples. These examples will demonstrate approaches, methods, and solutions that participants can consider when developing their tourism product.

The trainer also explains that in the final phase of the training, participants will analyse tourism best practices and work on refining their own tourism product through guided feedback and revision.

Participants are instructed to actively reflect on their tourism product during each module and progressively improve their project by applying both the concepts and the best practice examples presented.

A short pair discussion is included to help participants connect their project ideas with the elements of tourism product development and the upcoming modules.

Quick discussion

Discuss with a partner:

  • Which module do you think will help you the most?
  • What aspect of your tourism product would you like to develop further?

30 minutes.

  • PowerPoint slides (4) with project instructions, upcoming module overview, and reflection questions.Possible slides to use in this step:

    – Slide 1 “Developing your tourism product: a progressive process”.During this training, you will progressively develop your ICH-based tourism product.You will do this by:

    ·  applying the concepts presented in this session

    ·  integrating the knowledge introduced in the upcoming thematic modules

    ·  using the tools and examples provided throughout the training

    Your tourism product will evolve step by step.

    -Slide 2 “What does developing a tourism product involve?”. Developing a tourism product means progressively defining:

    ·   Who is your target visitor?

    ·   What are the primary and secondary motivations, and what are the key requests and expectations of your target group?

    ·   What experience will you offer?

    ·   Which ICH element is at its core?

    ·   Which activities are included?

    ·   Which services are needed?

    ·   Which local stakeholders should be involved as partners?

    ·   How will it be communicated and distributed?

    You will refine these elements step by step.

    -Slide 3″How each module will support your project” :

    ·   The Sense of Place module will help you understand the identity and unique characteristics of your place and how these can make it attractive to visitors.

    ·   The Intangible Cultural Heritage module will help you identify cultural traditions, practices, and knowledge that can become meaningful tourism experiences.

    ·   The Intergenerational Learning module will help you understand how knowledge, traditions, and skills are transmitted between generations and how these exchanges can strengthen cultural heritage and enrich tourism experiences.

    ·   The Community Engagement module will help you understand how local people, organisations, and stakeholders can contribute to and support tourism experiences.

    ·   The Digitalisation module will help you explore how digital tools can document, communicate, and enhance your tourism product.

    -Slide 4″Your role during the training”.Throughout the week:

    ·   Reflect continuously on your tourism product idea

    ·   Take notes during each module

    ·   Identify elements that can strengthen your concept

    ·   Be ready to adjust and refine your idea

    Your tourism product will evolve step by step.

  • Before and During the Activity:

    • Set the atmosphere: Create a positive and open environment where participants feel comfortable sharing ideas, emotions, and personal experiences connected to their local heritage or identity.
    • Encourage inclusion: Pay attention to group dynamics—ensure all voices are heard, especially across different generations or experience levels. Pair participants with complementary strengths.
    • Be flexible: Adapt the tasks according to participants’ comfort levels, local context, and available tools. Support those with less digital experience or language barriers.
    • Foster collaboration: Remind participants to plan, communicate, and distribute roles before starting the task. Emphasize cooperation over competition.
    • Promote respect and empathy: Encourage active listening, fair participation, and sensitivity to cultural and personal stories that may emerge during the activity. Address any conflicts constructivel.

    Additional:

    • Be enthusiastic and supportive—motivate participants to engage both emotionally and creatively.
    • Manage time carefully to maintain focus while ensuring all participants contribute.
    • Adjust for group size or context (e.g., small rural groups, mixed ages, or hybrid sessions).
    • Document the process (photos, notes, quotes) for later reflection or inclusion in the Digital Collection.

This activity marks the final stage of your Training Case development. Using the place, heritage elements, community assets, and digital ideas you have identified in previous modules, you will begin transforming them into an authentic ICH-based tourism product. The concepts introduced in this session will help you define the purpose, target audience, visitor experience, and key components of your tourism concept.

Activity 2: Analysis of best practice examples and tourism experiences based on rural intangible cultural heritage

120 minutes •Presentation & Guided Reflection

This activity aims to help participants understand how rural intangible cultural heritage and local cultural elements can contribute to tourism development.

Through the analysis of selected best practice examples and structured tourism experiences, participants will explore how traditional knowledge, cultural practices, and local identity can be transformed into meaningful tourism products.

The activity also aims to help participants recognise the key components of tourism products and identify ideas and approaches that may inspire and strengthen their own tourism product development.

  • By the end of the activity, participants will be able to:
  • Recognise how intangible cultural heritage can contribute to tourism experiences
  • Understand how tourism products can be built around rural cultural practices
  • Analyse best practice examples and identify key elements relevant for tourism development
  • Identify elements that can inspire and strengthen their own tourism product

120minutes

  • PowerPoint presentation of main topic (best practices presentation)-“Intangible Cultural Heritage-based tourism in remote and rural areas:Best practices”
  • Power point slides with reflection/discussion/guiding questions from the presentation “Intangible Cultural Heritage-based tourism in remote and rural areas-Best practices”
  • Computer
  • Projector and screen
  • Internet connection
  • Flipchart or whiteboard
  • Markers
  • #ASenseofEU research: Best practice examples

The trainer should:

  • Prepare a PowerPoint presentation of the selected best practices
  • Select and prepare links, images, and short videos showing best practice examples and tourism experiences based on rural cultural heritage
  • Prepare discussion questions
  • Prepare slides with guiding questions for group discussion
  • Prepare a flipchart for group discussion
  • Ensure that the room allows for discussion in small groups
  • Ensure that the technical equipment is functioning properly (computer, projector, internet connection)
Step 1 - Introduction to best practices and their role in tourism product development
Description

The trainer introduces the objective of the activity and explains the role of best practice examples in supporting tourism product development.

The trainer explains that best practices and real tourism experiences help illustrate how cultural heritage, local identity, and traditional knowledge can be transformed into meaningful tourism experiences.

The trainer presents the key aspects that participants should observe during the analysis, such as the experience offered, the role of cultural elements, and how the initiative creates value for visitors.

Participants are encouraged to reflect on how these examples may inspire their own tourism product development.

5 minutes

  • PowerPoint slides introducing the activity (3) from ” Intangible Cultural Heritage-based tourism in remote and rural areas: Best practices”
  • Computer
  • Projector and screen

Possible slides to use in this step:

-Slide 1 “Why analyse best practice examples?”Best practices help us understand:

·  how cultural heritage can become a tourism experience

·  how ideas are translated into structured tourism products

·  how local identity can create value for visitors

They are not models to copy, but sources of inspiration.

-Slide 2″What should you observe?”.While listening to the examples, pay attention to:

·  What is the core cultural element?

·  What type of experience is offered?

·  Who is the target visitor?

·  What activities are included?

·  Which services support the experience?

·  Which local stakeholders are involved?

·  How is the experience communicated?

-Slide 3 “Look beyond the surface”.Do not focus only on:

·  what they do

Focus on:

·  how the experience is structured

·  how the cultural element is transformed into value

·  how different actors collaborate

·  how the experience is made coherent

Description

The trainer presents the case of Rapone, a rural village that has enhanced its attractiveness through the valorisation of traditional storytelling and local cultural identity.

The trainer explains how local traditions and oral heritage have been transformed into cultural experiences through storytelling initiatives, installations, and community-based activities.

The trainer highlights how the initiative has contributed to strengthening local identity and increasing the visibility and attractiveness of the village.

Links, images, or short videos may be used to illustrate the best practice.

Participants are encouraged to reflect on how similar cultural elements could be used in tourism development.

25 minutes.

  • PowerPoint presentation of the best practice (7 slides) from ” Intangible Cultural Heritage-based tourism in remote and rural areas: Best practices”
  • Computer
  • Projector and screen
  • Internet connection
Description

The trainer presents transhumance as an example of living cultural heritage connected to traditional pastoral practices.

The trainer explains the cultural, historical, and social significance of transhumance and its importance as intangible cultural heritage.

The trainer also presents examples of tourism experiences and tourism offers based on transhumance, such as guided walking routes, experiential activities with shepherds, and educational and cultural tourism initiatives.

The trainer highlights how traditional practices can be transformed into meaningful tourism experiences and tourism products.

Links, images, or short videos may be used to illustrate how transhumance is currently used in tourism contexts.

Participants are encouraged to reflect on how traditional cultural practices can become valuable tourism resources.

25 minutes

  • PowerPoint presentation of the best practice (7 slides) from ” Intangible Cultural Heritage-based tourism in remote and rural areas: Best practices”
  • Computer
  • Projector and screen
  • Internet connection
Decription

The trainer presents selected examples of tourism experiences available on the BeCountry platform.

The trainer explains how traditional rural practices and cultural heritage are transformed into structured tourism products that visitors can experience.

Examples such as truffle hunting, shepherd experiences, and other rural activities are presented.

The trainer highlights key tourism product components, such as the experience offered, target visitors, activities included, and services provided.

Participants are encouraged to reflect on how intangible cultural heritage can be transformed into structured tourism products.

25 minutes

+ 15 minutes break

  • PowerPoint presentation of the best practice (7 slides) from ” Intangible Cultural Heritage-based tourism in remote and rural areas: Best practices”
  • Computer
  • Projector and screen
  • Internet connection
Decription

Participants reflect on the best practice examples presented during this session and in previous modules and consider how these examples relate to their own tourism product.

Participants may work individually or in small groups, depending on how their tourism product is being developed.

Participants are asked to reflect on whether and how best practice examples have already influenced their tourism product, or how they could contribute to further developing their ideas.

Participants identify relevant elements, approaches, or inspiration and write their reflections on a flipchart or in their notes.

After the reflection phase, participants briefly share one relevant idea or reflection with the group.

The trainer facilitates a short discussion and highlights how best practice examples can support tourism product development.

25 minutes

 

  • PowerPoint slide with guiding questions from  the presentation” Intangible Cultural Heritage-based tourism in remote and rural areas: Best practices”
  • Flipchart
  • Markers

Possible slide to use in step 5 Reflection: best practices and your tourism product  .Work individually or in your group.Reflect and identify:

  • What ideas from the best practices analysed today and in the previous days have already inspired or could inspire your tourism product?
  • How could you apply or adapt these ideas in your own context?

Write your ideas.

Be ready to share one idea.

Before and During the Activity:

  • Set the atmosphere: Create a positive and open environment where participants feel comfortable sharing ideas, emotions, and personal experiences connected to their local heritage or identity.
  • Encourage inclusion: Pay attention to group dynamics—ensure all voices are heard, especially across different generations or experience levels. Pair participants with complementary strengths.
  • Be flexible: Adapt the tasks according to participants’ comfort levels, local context, and available tools. Support those with less digital experience or language barriers.
  • Foster collaboration: Remind participants to plan, communicate, and distribute roles before starting the task. Emphasize cooperation over competition.
  • Promote respect and empathy: Encourage active listening, fair participation, and sensitivity to cultural and personal stories that may emerge during the activity. Address any conflicts constructivel.

Additional:

  • Be enthusiastic and supportive—motivate participants to engage both emotionally and creatively.
  • Manage time carefully to maintain focus while ensuring all participants contribute.
  • Adjust for group size or context (e.g., small rural groups, mixed ages, or hybrid sessions).
  • Document the process (photos, notes, quotes) for later reflection or inclusion in the Digital Collection.

The best practices explored in this activity will help you critically review your own tourism concept. By analysing successful examples of ICH-based rural tourism, you will identify ideas, inspiration, and practical approaches that can strengthen your Training Case while ensuring it remains authentic, community-centred, and sustainable.

Activity 3: Refinement and preparation of participants’ tourism products for presentation

120 minutes • Group Activity • Training Case

This activity aims to support participants in reviewing, refining and structuring their tourism product developed during the training.

Participants will review and improve their tourism product, clarify its key components, and prepare to present it to other participants and trainers.

The activity helps participants consolidate their learning and prepare for the final presentation of their tourism product.

By the end of the activity, participants will be able to:

  • define the intangible cultural heritage element at the core of their tourism product
  • structure the experience and activities offered to visitors
  • identify the services needed to deliver the tourism product
  • assess whether the required services are available in their local context
  • identify possible communication and distribution channels for their tourism products
  • present their tourism product in a clear and structured way

120 minutes

  • Power point slides with reflection/discussion/guiding questions from presentation “Refinement and preparation of participants’ tourism products for presentation”
  • Computer
  • Projector and screen
  • Tourism product concept template
  • Flipchart and markers (optional)

The trainer should:

  • Prepare a PowerPoint presentation to guide participants through the activity
  • Prepare the tourism product concept template
  • Prepare guiding questions to support participants
  • Ensure that the room allows for individual and group work
  • Ensure that the technical equipment is functioning properly (computer, projector)
Step 1 - Introduction to the activity and objectives
Description

The trainer introduces the objective of the activity and explains that participants will review, refine, and structure their tourism product in preparation for the final presentation.

The trainer explains the expected outcome of the session and introduces the structured template that participants will use to finalise their tourism product concept.

The trainer emphasises that participants will work step by step, guided by the trainer, to ensure that their tourism product is clear, coherent, and feasible.

Participants may work individually or in small groups, depending on how their tourism product has been developed.

10 minutes

  • PowerPoint slides (3) “Tourism product concept template (to be introduced and distributed)” from presentation “Refinement and preparation of participants’ tourism products for presentation”
  • Computer
  • Projector and screen

Possible slide to use in this step:

Slide 1 Refining your tourism product .During this session, you will:

  • review your tourism product
  • clarify its key components
  • improve coherence and feasibility
  • prepare it for presentation

This is a consolidation phase.

Slide 2 What does refining mean.Refining your tourism product means:

  • making your idea clearer
  • ensuring internal coherence
  • checking feasibility
  • strengthening the role of the ICH element
  • aligning experience, services and target

You are not starting from scratch.
You are improving what you have developed.

Slide 3 The Tourism Product Concept Template.You will use a structured template to:

  • organise your ideas
  • check completeness
  • identify missing elements
  • prepare your final presentation

The template will guide you step by step.

Description

The trainer leads a structured workshop to guide participants in reviewing, clarifying, and refining their tourism product.

Participants work individually or in small groups, following step-by-step instructions provided by the trainer through PowerPoint slides and the tourism product concept template.

The trainer guides participants through the following sequence:

  1. Tourism product statement
    Participants review and clarify the description of their tourism product to ensure it is clear and understandable.
  2. Target visitors
    Participants review their target group and ensure that it is clearly defined and appropriate for the tourism product and specify the attractions and services required by the selected target group
  3. Cultural heritage element
    Participants review the intangible cultural heritage element at the core of their tourism product and ensure that its role in the experience is clear.
  4. Experience and activities
    Participants review and refine the experience and activities, ensuring that they are coherent and clearly connected to the cultural heritage element.
  5. Services and organisation
    Participants review the services required to deliver the tourism product and reflect on whether these services are already available in their local context or need to be developed.
  6. Communication and distribution of the tourism product: Participants reflect on how their tourism experience could be communicated and sell to potential visitors.Throughout the process, the trainer provides guidance, clarification, and support, and ensures that participants progress through each step.By the end of this step, participants will have a clarified and structured tourism product concept ready for feedback and presentation preparation.

60  minutes  + 10 minutes break

  • PowerPoint slides guiding the refinement process (6) from presentation “Refinement and preparation of participants’ tourism products for presentation”. Each slide shows one step of the sequence described in the first column
  • Tourism product concept template (used by participants)
  • Participants’ notes
  • Computer
  • Projector and screen
Description

Participants present their tourism product to another participant or group.

Participants explain the key elements of their tourism product, including the cultural heritage element, the experience offered, and the services required.

Participants provide constructive feedback to each other, focusing on clarity, coherence, and feasibility.

Participants reflect on the feedback received and identify possible improvements.

The trainer facilitates the activity and supports participants as needed, as follows:

  • organise pairs or groups
  • monitor time
  • observe discussions
  • support participants

20 minutes 

  • PowerPoint slide with instructions from presentation “Refinement and preparation of participants’ tourism products for presentation”
  • Tourism product concept template handout
  • Participants’ notes

 Possible slides to use in this step:

Slide 1 Peer feedback: present and review your tourism product

Work in pairs or small groups.

Presenter:Briefly present your tourism product (5 minutes).Explain:

  • your tourism product
  • the intangible cultural heritage element
  • the target visitors
  • the experience and activities
  • the services needed
  • the communication and distribution channels

Slide 2 Peer feedback: present and review your tourism product

Listener: Listen carefully and provide feedback.Consider:

  • Is the tourism product clear?
  • Is the intangible cultural heritage element well integrated?
  • Is the experience coherent and meaningful?
  • Are the services realistic and feasible?
  • Are the communication and distribution channels realistic and feasible?
Decription

Participants review and refine their tourism product based on the feedback received.

Participants focus on clarifying their tourism product and ensuring that its key components are clearly defined.

Participants prepare to present their tourism product to other participants and trainers.

The trainer provides support and answers questions.

This step prepares participants for the final presentation session as follow:

  • invite review
  • support clarification
  • answer questions
  • verify completeness

20 minutes

  • PowerPoint slide with final instructions from presentation “Refinement and preparation of participants’ tourism products for presentation”
  • Tourism product concept template handout
  • Participants’ notes or notebooks
  • Computer
  • Projector and screen

Possible slides to use in this step:

Slide 1  Prepare to present your tourism product. Check that your tourism product is clear and complete:

  • Tourism product description
  • Cultural heritage element
  • Target visitors
  • Experience and activities
  • Services and organisation
  • Communication and distribution channels

You will present your tourism product in the next session.

Slide 2 Final check.Can you explain your tourism product clearly in 2–3 minutes?If not, clarify the missing elements now

Before and During the Activity:

  • Set the atmosphere: Create a positive and open environment where participants feel comfortable sharing ideas, emotions, and personal experiences connected to their local heritage or identity.
  • Encourage inclusion: Pay attention to group dynamics—ensure all voices are heard, especially across different generations or experience levels. Pair participants with complementary strengths.
  • Be flexible: Adapt the tasks according to participants’ comfort levels, local context, and available tools. Support those with less digital experience or language barriers.
  • Foster collaboration: Remind participants to plan, communicate, and distribute roles before starting the task. Emphasize cooperation over competition.
  • Promote respect and empathy: Encourage active listening, fair participation, and sensitivity to cultural and personal stories that may emerge during the activity. Address any conflicts constructivel.

Additional:

  • Be enthusiastic and supportive—motivate participants to engage both emotionally and creatively.
  • Manage time carefully to maintain focus while ensuring all participants contribute.
  • Adjust for group size or context (e.g., small rural groups, mixed ages, or hybrid sessions).
  • Document the process (photos, notes, quotes) for later reflection or inclusion in the Digital Collection.

This activity is the final step in developing your Training Case. Using the feedback received and the knowledge gained throughout the course, you will refine your ICH-based tourism product to ensure it is coherent, realistic, and rooted in your community. Your completed concept will then be ready to present as a sustainable tourism experience that celebrates local heritage, strengthens community identity, and reflects the work you have carried out across all seven modules.

Module Resources

This section contains all the supporting materials referenced in the “Materials Needed” section of each activity. As you progress through the module, you can access or download presentations, worksheets, templates, handouts, and additional resources to support your learning and the development of your Training Case.

Activity 1 – Understanding ICH-based tourism products and introducing the participants’ tourism product development process

Download the presentation for this activity before you begin.

Presentation "Intangible Cultural Heritage-based tourism in remote and rural areas
"
View/Download Presentation
Activity 2 -Analysis of best practice examples and tourism experiences based on rural intangible cultural heritage

Download the presentation and supporting handout(s) for this activity before you begin.

Presentation "Intangible Cultural Heritage-based tourism in remote and rural areas Best practices
"
View/Download Presentation
Activity 3 -Refinement and preparation of participants’ tourism products for presentation

Download the presentation and supporting handout(s) for this activity before you begin.

Presentation "Refinement and preparation of participants’ tourism products for presentation"
View/Download Presentation
Handout "Tourism Product Concept Template"
View/Download Handout
Explore other resources
📚 Case Studies & Best Practices- #ASenseofEU Digital Collection
Explore the Digital Collection
🌐 Community Stories & Heritage – #ASenseofEU Digital Collection:
Explore the Digital Collection
🌐 UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.
UNESCO – Dive into Intangible Cultural Heritage

Continue Your Training Case

Before moving to the next module, review your notes and update your Training Case with the knowledge and materials developed throughout this module.

Record:

  • The title of your ICH-based tourism product.
  • The area where the tourism experience takes place.
  • A clear description of your tourism product, including what the experience is, where it takes place, and what makes it meaningful and attractive for visitors.
  • The target visitors and the reasons why the tourism product is suitable for them.
  • The Intangible Cultural Heritage element at the core of the tourism experience.
  • The main visitor activities included in the experience.
  • The local stakeholders and partners involved in delivering the tourism product.
  • The key services required to implement the experience and their feasibility.
  • Your communication and distribution strategy for promoting and selling the tourism product.

Your completed Training Case will form the basis of your final presentation in Module 8, where you will showcase your ICH-based tourism product and receive feedback from the facilitator and your peers.

Continue to Module 8
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